Inlytips

Digital Human Alike CX has always argued one thing: as customer experience gets more automated, the hard part is keeping it human. The consulting work kept running into the same wall, and so did the writing, most recently in “First-Party Data Can’t Tell Agentic AI Why a Customer Acted.”

Organisations have poured investment into AI, but business impact has not kept pace. Agentic systems can act on first-party data all day; what they cannot do is tell you why a customer did something. Behaviour without motive is a thin basis for empathy.

The idea

Inlytips is the initiative that grew out of that gap. It turns the routine messages an organisation already sends (notifications, confirmations, nudges) into short, consented exchanges that surface “0.5-party” data: signal about customer mindset that neither first-party records nor third-party data can give you. That is the context agentic AI needs before it can act on a customer’s behalf without backfiring.

Status

Inlytips is a Madrid-based venture, launched in 2026, fostering early partners in banking and wealth management and looking for pioneers in other verticals such as telco, insurance and utilities, through a co-creation model: diagnosis, design, and ongoing collaboration rather than a licence hand-off.