I am Juan Mateu. After more than 15 years as innovator in RCS business messaging (Solaiemes, sold in 2014), and also in customer data CDP with focus in customer AI to create empathy (Whenwhyhow, bootstrapped Gartner Cool Vendor, now discontinued) especially for financial customer interaction, we have a innovative holistic about how to improve CX and how to put CPaaS and CDP/CXP to work together.
We believe than CX (customer experience) is more than interaction mechanism (web, app, chat, voice channels), customer data and external data. CX is HOLISTIC and may be considered as the combination of interaction, data and UX in order to make the digital customer experience much more human. Adding “this digital human touch” is needed to make CX more satisfactory in verticals where customer interaction is key, partircularly banking, financial services & travel and other verticals with customer service needing to be improved: utilities, insurance, health, etc.
It is not all about technology but to define a goal, define a strategy path and see how technology (which ones and how each one) can help.
We are tech and vendor independent consultancy needed to know better your customer with data and communicate more empathetically! A customer that feels understood and cared don’t churn.
Let’s talk. juan@digitalhumanalike.cx
